Etude sur les jeux en ligne en Chine 2006

Page4 1. Definition and classification
Page4 1.1. Definition and classification of e-Game
Page5 1.2. Definition and classification of Internet game
Page5 1.2.1 Role playing game
Page5 1.2.2. Casual / Casual game
Page8 1.2.3 Contrast of Different online games
Page9 2. Overview of global development of online game market in 2006
Page11 3. Overview of online game market development in China 2006
Page11 3.1. Market size of online game in China
Page11 3.1.1. Revenue size of online game operators in China
Page14 3.2. User size of online game Market in China
Page18 3.3. Share of online game market in China
Page18 3.3.1. Overall share of online game market in China
Page22 3.3.2. Differentiated share of online game market in China
Page28 4. Industry chain of online game market in China
Page28 4.1. Industry chain structure of online game market in China
Page29 4.2. Flow of business operation of online game in China
Page29 4.2.1 Discussion phase of product development or agency collaboration
Page31 4.2.2. Product test phase
Page31 4.2.3. Formal operational phase
Page32 4.2.4 All-the-way marketing activities
Page33 5. Features of online game market development in China 2006
Page33 5.1. Multiplicity of the products preliminarily appeared with the casualization getting more evident
Page33 5.2. Free operational mode of MMORPG getting increasingly mature
Page36 5.3. Advertising in online game became the hotspot again
Page37 5.4. Export heat continues to get higher
Page39 5.5. Marketing getting reinforced
Page40 5.6. Changes on policy will influence the market situation
Page41 5.7. Preliminary size formed for online game trading in China
Page42 6. Analysis on online trading between online gamers
Page42 6.1. Analysis on online trading between global online gamers
Page42 6.1. 1. Features on online trading between global online gamers
Page43 6.1. 2. Platform for online trading between global online gamers
Page45 6.1. 3. Size of online trading between global online gamers
Page46 6.1. 4. Size of online trading of major global online games
Page47 6.2. Analysis on online trading between the Chinese online gamers
Page47 6.2.1. Features on online trading between the Chinese online gamers
Page48 6.2.2. Platform for online trading between the Chinese online gamers
Page52 6.2.3. Size of online trading between major Chinese online gamers
Page53 6.3 Analysis on future development trend of online trading between the Chinese online gamers
Page54 7. Analysis on core operators of online game in China 2006
Page54 7.1. Analysis on comprehensive operators of online game in China 2006
Page54 7.1.1 Netease
Page56 7.1.2. Shanda
Page61 7.1.3. Ninetowns
Page64 7.1.4. 9you.com
Page67 7.1.5. Tencent
Page71 7.6 Comprehensive analysis on development of core operators
Page72 7.7. Analysis of operators in the Chinese differentiated market of online game
Page72 7.7.1 Analysis of MMORPG operators
Page76 7.7.2. Analysis on operators of casual game
Page79 7.8. Comprehensive analysis on competency of operators
Page81 8. Analysis on core game products
Page82 9. Analysis on online games used by the Chinese netizens
Page82 9.1 Situation of the Chinese netizens on using different types of online game platforms
Page82 9.1.1 Situation on using game information service websites
Page88 9.1.2 Situation on using game operational service websites
Page94 9.1.3. Using situation of netizens on casual games and platform service websites
Page95 9.2. Using situation of the Chinese netizens on different types of game software
Page95 9.4.1. Analysis on total monthly booting times of online game software and its total running time
Page98 9.4.2. Analysis on total monthly booting times of casual games and platforms and their total running time
Page101 9.4.3. Analysis on total monthly booting times of PC game software and its total running time
Page104 10. Analysis on online gamers in China
Page104 10.1. Online game types once used and most often used by the Chinese online gamers of different genders
Page105 10.2. Online game types once used and most often used by the Chinese online gamers in different ages
Page106 10.3. Online game types once used and most often used by the Chinese online gamers in different marriage status
Page107 10.4. Online game types once used and most often used by the Chinese online gamers in different employment status
Page108 10.5. Online game types once used and most often used by the Chinese online gamers with different monthly incomes
Page110 10.6. Online game types once used and most often used by the Chinese online gamers in different areas
Page111 10.7. Analysis on personal features of the Chinese users of online games in different types and differences in consuming behaviors
Page111 10.7.1. Differences in personal features of the Chinese users of online games in different types
Page113 10.7.2. Difference in purposes of using online games in different types in China
Page114 11. Analysis on consuming behavior of MMORPG users in China
Page114 11.1. Analysis on game props or items purchased by the Chinese gamer users
Page116 11.2. Analysis on rate of expenses used by the Chinese MMORPG users on buying props or items in total expenses for games
Page117 11.3. Analysis on payment ways of game most favored by pay online game users
Page118 11.4. Cognition and attitude of the Chinese MMORPG users toward Online Game Fatigue System
Page118 11.4.1. Cognition and attitude of the Chinese MMORPG users toward Online Game Fatigue System
Page119 11.4.2. Cognition and attitude toward OGFS of the Chinese MMORPG users in different game consuming levels
Page120 11.5. Analysis on channels for the Chinese online game users to acquire information
Page120 11.5.1. Main channels and the most influential channel of the Chinese online game users to acquire game information
Page122 11.5.2. Newspapers and magazines on games often browsed by the Chinese online game users
Page123 11.5. 3. Main websites for the Chinese online game users to acquire information
Page124 11.6. Most concerned factors in selection of games for the Chinese online game users
Page125 11.7. Main reasons for the Chinese online game users to quit a certain game
Page125 12. Analysis on preferences of the Chinese online gamers
Page125 12.1. Themes of game story most favored by the Chinese online game users
Page127 12.2. Screen style of game most favored by the Chinese online game users
Page127 12.3. Performance form of game screen most favored by the Chinese online game users
Page129 12.4. Music style of game most favored by the Chinese online game usersPour commander un exemplaire de cette étude,
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Table des matières de l’étude en langue anglaise

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