Etude sur les moteurs de recherche en Chine 2006

Page5 1. The definition and categorization of search engines
Page5 1.1 The definition of search engines
Page5 1.2 The categorization of search engines
Page5 1.2.1 The categorization by search methods
Page6 1.2.2 The categorization by search content
Page8 1.2.3 The categorization by service providers
Page9 1.3 The categorization of China’s search engine ad markets
Page9 1.3.1 Pay per click search engines
Page9 1.3.2 Other ads
Page10 1.4 The function of search engines
Page10 1.4.1 The function of search engines to netizens
Page10 1.4.2 The function of search engines to companies
Page11 1.4.3 The function of search engines to websites
Page12 2. A summary on global search engines
Page12 2.1. An analysis on the current state of global search engines
Page14 2.2 The state of overseas search engine market
Page14 2.2.1. The search engine market scale in the US
Page16 2.2.2. The state of the search engine market in the UK
Page18 2.2.3. The state of the search engine market in Japan
Page19 2.2.4. Global operators of search engines in different languages
Page20 2.3. The future development trend of global search engines
Page20 2.3.1. Search engines based on SNS socialization
Page21 2.3.2. Online marketing is more closely linked with offline marketing
Page21 2.3.3. Business models are created based on video content
Page21 2.3.4. Creating portal platforms in the new internet age
Page23 3. The development of China’s search engine market
Page23 3.1. The development stages of China’s search engine market
Page23 3.1.1. The development stages of China’s search engine market
Page24 3.1.2. The development process of China’s search engine market
Page26 3.2. The main characteristics of China’s search engine market
Page27 3.3. The scale of China’s search engine market
Page27 3.3.1. The user scale of China’s search engine market
Page30 3.3.2. The income scale of China’s search engine market
Page34 3.4 The amount of daily queries of China’s search engines
Page34 3.4.1. The amount of average daily queries of China’s search engines
Page35 3.4.2. The proportion of all functions of China’s search engine website traffic
Page37 4. An analysis on the industry chain and business model of China’s search engine market
Page37 4.1 The industry chain of China’s search engine market
Page37 4.1.1. The initial-stage industry chain
Page41 4.1.2. The current industry chain
Page44 4.1.3. The main components of the industry chain of the search engine market
Page46 4.2£®The main business models of China¡¯s search engine market
Page46 4.2.1. The differences among the per click ad models of major operators
Page47 4.2.2. The advantages of search engine ads over other online ads
Page47 4.2.3. Marketing via e-commerce platforms and search engine platforms
Page49 5. An analysis on China¡¯s search engine operators in 2006
Page49 5.1. An income analysis
Page49 5.1.1. The market share of China¡¯s search engine operators¡¯ revenues in 2006
Page51 5.1.2. The market share situations of China¡¯s search engine operators¡¯ revenues in the past years
Page52 5.1.3. China¡¯s search engine operators¡¯ revenues in 2006
Page53 5.2. An analysis on website traffic
Page53 5.2.1. The market share of the query amount of China¡¯s search engines in 2006
Page60 5.2.2. The monthly query amount of China’s search engines in 2006
Page65 5.2.3. The coverage rate of China¡¯s search engine websites in 2006
Page70 5.3. An analysis on the advantages of China¡¯s main search engine operators
Page70 5.3.1. An analysis on the search services of China¡¯s main search engine operators
Page72 5.3.2. An analysis on the value-added services of China¡¯s main search engine operators
Page73 5.3.3. An analysis on the market niches of China¡¯s main search engine operators
Page74 5.4.1. Operator Positioning of Search Base and Gate Base
Page77 5.4.2. User Positioning of Chinasearch Engine Operator
Page77 5.4.3. Advertising Model Positioning of Chinasearch Engine Operators
Page79 5.5. Market Analysis of China Search Engine Operator
Page79 5.5.1. Rogue Software Causes Decline of Address Bar Search Market
Page79 5.5.2. Operators¡¯ Devotion to Search Core Business
Page79 5.5.3. Chinese Strategy of Foreign Famous Search Engine Operators
Page81 6£®Agents Analysis of China Search Engine Market
Page81 6.1£® Function Analysis of China Search Engine Agent
Page82 6.2£® Agent Analysis of China Search Engine
Page82 6.2.1. Agent Re-distribution
Page82 6.2.2. Operator to Sell Directly
Page84 7£®Problem and Trend Analysis of China Search Engine Market
Page84 7.1. Major Problem of China Search Market
Page86 7.2. Development Trend of Search Engine Market
Page90 8£® Analysis of Chinese Major Search Engine Operator
Page90 8.1. Colligate Search Website
Page90 8.1.1. Baidu
Page98 8.1.2. Google
Page105 8.1.3. Yahoo China
Page109 8.2. Gate Website Search Channel
Page109 8.2.1. Sohu Search/ Sogou
Page112 8.2.2. Sina Search/ Iask
Page114 8.2.3. Tencent Search/SOSO
Page116 8.3. Vertical Search Website
Page116 8.3.1. Kooxoo
Page119 8.3.2. Qihoo
Page121 8.4 Analysis on User Difference between Major Operators
Page121 8.4.1. Sex Difference of Users Between Major Search Engines Sites
Page123 8.4.1. Age Difference of Users Between Major Search Engines Sites
Page124 8.4.1. Academic Difference of Users Between Major Search Engines Sites
Page125 8.4.1. Regional Difference of Users Between Major Search Engines Sites
Page126 8.4.1. Personal Income Difference of Users Between Major Search Engines Sites
Page127 9. Analysis on Agencies of Major Search Engines in China
Page127 9.1. China Enterprises
Page130 9.2. Hotsales
Page133 II. Analysis on Netizen Users of search engines
Page133 10. Demand of the Chinese Users in search engine service
Page134 10.1 Reasons for the Chinese netizens to use search engine
Page137 10.2 Habit of the Chinese netizens to use search engine
Page140 10.3 Way of the Chinese netizens to use search engine
Page145 11. Selection of the Chinese users on search engine operators
Page147 11.1 Favors of the Chinese netizens for search engine brands
Page151 11.2. Selection of the Chinese netizens on search engine websites
Page161 11.3. Selection of the Chinese netizens on address URL
Page162 11.4. Selection of the Chinese netizens on search toolbar
Page164 12. Other platform searches used by the Chinese users
Page164 12.1 Desktop searches used by the Chinese netizens
Page168 12.2 Mobile searches used by the Chinese netizens
Page175 13. Relation between the Chinese users of search engines and advertisings
Page175 13.1 Quantity of turnover pages in search results of the Chinese users
Page177 13.2 Factors to promote the Chinese users to click the search results
Page178 13.3 Cognition of the Chinese users on search results containing advertisings
Page179 13.4 Clicking of the Chinese users on search results containing advertisings
Page180 13.5 Forms of search engine advertising acceptable for the Chinese users
Page181 14. Summary on the Chinese users of search engines
Page184 Legal DeclarationPour commander un exemplaire de cette étude,
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Table des matières de l’étude en langue anglaise

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